Is Noom Worth the Price? My 156 to 135 lb Weight Loss Journey

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Young woman from 156 pounds to 135 pounds in one year using the Noom weight loss program

Left: 155.6 lb | Center: 139.4 lb | Right: 135.6 lb

As someone who has struggled with weight fixation, body dysmorphia, and bulimia for 12 years, I’m no stranger to the subject of weight loss. I’ve had several weight loss success stories to share but for the sake of this post’s length, let’s discuss my most recent one.

When I started my blog, I was dealing with a lot of stress after having gotten laid off. Increasing my blog income suddenly took the forefront of my life while my health took the backseat. After lots of emotional eating, unhealthy choices and shame, I found myself at the heaviest weight I’d ever been.

During a casual scroll on Instagram I was first introduced to Noom through an ad that said this weight loss app was developed by psychologists. Being an avid supporter of mental health awareness and therapy, I know how powerful psychology is, so I was really interested in this new approach to weight loss.

I signed up for the 2-week trial and before my trial was up, I was already down 5 pounds! I began Noom in April 2019 at 156 lb and by June 2020 I was 135, which is a grand total of 21 pounds lost (and still counting!). These results have been significantly different for me compared to my previous weight loss stories thanks to Noom’s psychological approach to weight loss; I feel like this is a program that is sustainable for people like me who struggle with weight loss and weight fixation.

By the way, this post is not sponsored by Noom at all! I posted my results on Instagram and received a lot of requests asking for my experience with Noom and whether or not it was worth the money, so I hope this blog post helps you make the best choice for you.

What is Noom?

Noom is an app-based weight loss program that’s developed by psychologists. Because of this unique psychology-based approach, Noom claims to help provide effective and sustainable weight loss results.

Every day you log onto the app, which gives you a few short articles to read and small tasks to do. Reading the articles typically takes between 5-15 minutes (and can easily be a part of your morning toilet ritual, haha). The articles contain useful tips for you to integrate into your lifestyle piece-by-piece, which allows you to make sustainable changes as you progress through the program.

Noom App Features

In addition to the app’s daily tasks, you also have a personal coach that talks to you every week to keep you on track. Additionally, after a few weeks of the program, you will be placed into a group of other Noomers with similar needs. This moderated support group is for everyone to share their feelings or give and receive feedback from each other. The more social you are in these groups, the more beneficial they become.

The Noom app also has a daily food journal for you to log all of your meals in. However, unlike more overwhelmingly complex food logging apps like MyFitnessPal, Noom’s food journal has a simple color-coded food system that breaks down nutrition in an easy-to-understand way, which ultimately allows you to make better food choices. I’ve personally used MyFitnessPal and while I liked it, I feel like it has a lot of features that may be a little too advanced for many people, especially those who are new to nutrition. Too complex of an app can easily make newbies overwhelmed, so I appreciate Noom’s simplicity and approachability. You can also scan any foods and packages that have labels on them and the app will pull the nutrition data from the food’s nutrition facts.

How I Dealt With Plateaus and Challenging Months

In the wise words of Noom, you will have your slips and surges. I definitely had several throughout the program (and I’m actually in one right now). Noom knows that it’s impossible to make consistently downward progress on the weighing scale, so they have plenty of strategies to help navigate you through challenging times. With the help of my coach, I was always able to bounce back from any plateau or slip that I encountered.

Noom’s Price Breakdown

Noom is a little evasive with showing their pricing upfront, and that’s because the prices aren’t exactly approachable for being a phone app, but you can find their subscription pricing here. For a lot of people, this price model may seem expensive, but its value really depends on how committed you are to the program and if you apply yourself.

I decided to go for the annual plan which was $199 after the supposed “discount” (which I feel like is really just a lucrative marketing strategy, let’s be honest), and I searched online and found a coupon code that brought the price down to $139.30. That breaks down to only $11.60 per month. At the regular $199 annual price, it still breaks down to $16.58, which is still pennies compared to hiring a personal trainer and food coach or a gym membership! I wouldn’t recommend subscribing to Noom’s $59 monthly membership because it totals up to $708 for 12 months. Try to save up for the $199 annual membership if you can.

Noom also offers a 2-week intro trial for you to try out and see if Noom is a good fit for you.

Is Noom Worth the Price?

This is the answer I know you’re looking for. Unfortunately, I can’t give a definite “yes” or “no” answer for everyone who reads this, because it really just depends on you. If you commit to the program, apply yourself, read the articles and do the activities daily, then it will give you results. If you skim through the articles because you just want to check it off your to-do list, ignore your coach and group, and not apply what you learn, then Noom will just be another waste of money.

I’ve tried an endless amount of weight loss regimens, and while I have lost a lot of weight many times over I could never sustain my weight loss. Most weight loss programs are either far too extreme to maintain long-term or require you to cut your lifestyle cold-turkey, which can be incredibly challenging. Because Noom is so focused on the mental and emotional aspect of weight loss, it teaches you how to keep yourself motivated, shows you that you can enjoy your favorite foods, and lets you know when you need a break. It’s realistic. And when you make small changes that are realistic, weight loss is not only achievable but most importantly, sustainable.

The program is also reward-based instead of deprivation or punishment-based, which is opposite of common weight loss culture. With Noom, I don’t feel guilty for buying Girl Scout Cookies or enjoying popcorn at the movies. In fact, I didn’t have to cut any of my favorite foods out of my diet in order to achieve results.

I’ve been with Noom for a little over a year now, and although my weight fluctuates between 3-5 lbs, my weight has been the most stable its ever been in my life – no more episodes of extreme weight gain and feeling uncomfortable in my clothes. I signed up for Noom with the only purpose to lose weight, but Noom has helped solve my weight fixation issues, body image obsession, and ultimately, rebuild my unhealthy relationship with food into a healthy one.

Will you try Noom out? Have you tried Noom before? What are your thoughts on app-based weight loss programs? Let’s chat in the comments! Don’t forget to subscribe to my newsletter below and follow me on Instagram for more tips and ways to get the most value for your money.


Young woman from 156 pounds to 135 pounds in one year using the Noom weight loss program


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